training + consulting
Today's consumers are discerning and know when they're being sold a bunch of BS. The name of the game is content, branding, and communications that look organic and exude authenticity.
Unfortunately, a lot of companies don't know how. It's especially difficult if you're looking to speak to the 18-35 demographic or marginalized groups like people of color. There are a lot of landmines and hot button issues in 2023 that make content, branding and communications strategy even more important.
For other companies, they've started, but their audience isn't growing or engaging with what they're putting out. As a result, a lot of companies and organizations are being left behind. They have a great product or cause, but don't know how to position their content, branding or communications to speak to them effectively. If this sounds like you, the good news is we can help.
HOW SHIFTER CAN HELP?
SHIFTER's areas of expertise include:
Content Strategy
Communications
Strategy
Brand
Strategy
Media
Training
Diversity Marketing/
Ethnic Outreach
18-35 age group
outreach
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York University Black outreach
SHIFTER Agency worked with York University on a Black outreach campaign during their enrollment season providing strategic advice and execution.
Invest Ottawa Diversity Blog Series
Speaking to diverse audiences can be a hard balancing act. Whether it's for a specific occasion or your day-to-day communications, SHIFTER Agency can help you develop content that communicates effectively with people of colour. For example, we worked with Invest Ottawa on its Black History Month, Asian Heritage Month and National Indigenous History Month blog series in order to engage audiences of color.
Your pathway to better content.
1. Book a free consultation
Let's chat for 30 minutes to see what's been working for you and what hasn't. We'll make it quick!
2. Do a discovery session
Now that we have an idea of what's not working, let's sit down so we can ask you more in-depth questions about your vision, target audience and more!
3. Create a strategy
From the discovery session we'll draft a content marketing strategy for your company.
4. Execute
This is the fun part. Now we create and execute so that you begin to reach a more youthful and diverse audience.