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Reach the 18-35 Black/"urban" crowd

with sponsored content at

sponsored content


Are you looking to get your product or service in front of the young "urban" crowd, but don't know how? 

With our finger on the pulse of popular and Black culture and the coveted 18-35 year old demographic, SHIFTER is one of Canada's leading Black/urban culture media platforms.


Whether through sponsored articles and article series, sponsored video content, or sponsored social media content, we can help your business to resonate with the most influential and discerning consumer group, responsible for driving trends and creating mainstream appeal.


SHIFTER's sponsored content opportunities include:


Videos/Video series

Sponsored articles/article series

Sponsored social media content

SHIFTER has its finger on the pulse of youth/pop culture.

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Here are some of our sponsored content clients:

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Sneaker Shopping at 


Kevin Bourne, aka KB The Boss, and hip-hop recording artist J Chinnasz visit the new 

New Balance store at CF Rideau Centre. SHIFTER also ran a New Balance gift card giveaway on a local radio station in the Ottawa market to promo the new store.

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Top Canadian DJ's list sponsorship

Canadian tech company You.i TV (now Warner Media), designer of the user interface and backend of the popular streaming service Twitch, sponsored SHIFTER's "Top 20 Canadian DJs You Need To Know" list to spread the word that they were the driving force behind Twitch to a community that relies heavily on the services - DJs.

Over 3000 organic page views at launch

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York University Black content series

The Glendon campus of York University hired SHIFTER to undertake a content marketing campaign during their recruitment cycle to help market the school to black students. The project included a series of articles on our online magazine SHIFTER, one of Canada's leading Black media platforms, and a series of Reels on our Instagram account.

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TD Canada Trust Black History Month

In order to promote their brand and products to the Black community, TD ran a small campaign on our platform, including taking over the header and background ad spaces, running an article about Black organizations they support, and interviewing a Black executive. TD chose to work with SHIFTER because of our brand’s reputation with the Black community, including the 18-35 demographic.

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Your pathway to better content.

1. Book a free consultation


Let's chat for 30 minutes to see what's been working for you and what hasn't. We'll make it quick!

2. Do a discovery session


Now that we have an idea of what's not working, let's sit down so we can ask you more in-depth questions about your vision, target audience and more!

3. Create a strategy


From the discovery session we'll draft a content marketing strategy for your company.

4. Execute


This is the fun part. Now we create and execute so that you begin to reach a more youthful and diverse audience.

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