SHIFTER Agency's team is made up of former Parliament Hill staffers who have worked in communications, operations and legislative/policy assistance in both the House of Commons and Senate of Canada. We have managed PR, communications strategy, desktop publishing, speechwriting, and more, and have over 10 years experience in the nonprofit sector, including digital strategy and member relations.
HOW CAN SHIFTER HELP?
SHIFTER serves non-profit/political organizations and leaders through a variety of digital and offline strategies, including:
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Communications strategy
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Digital strategy (including social media)
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Government relations
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Public relations (including spokesperson services)
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Speech Writing
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Campaign video production
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NationBuilder websites (Certified NationBuilder Expert on staff)
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Marketing collateral
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Creative services (*Website, photography, video)
NONPROFIT + politics + government
CASE STUDIES
DENISE SIELE, Political candidate
SERVICES: Campaign (NationBuilder) website design, photo and video services, graphic design
SHIFTER Agency designed a NationBuilder website for federal nomination candidate Denise Siele and formed part of her campaign team. We also developed key messaging videos, and provided photo and graphic design services, including social media images and standing banners, throughout the campaign.
ORIM MEIKLE, Community leader
SERVICES: Public relations/policy research
SHIFTER Agency founder, Kevin Bourne, accompanied Orim Meikle to the CP24 studios in downtown Toronto while he served as a guest/commentator during the Toronto municipal elections. Kevin prepared policy research and key messaging prior to the media appearance.
CANADIAN ASSOCIATION OF UNIVERSITY TEACHERS
SERVICES: Campaign (NationBuilder) website design, digital campaign support
SHIFTER Agency co-founder, Kevin Bourne, worked with CAUT across multiple campaigns as a Digital Specialist, creating social media assets and creating and managing NationBuilder websites for their Fair Employment, Fair Copyright and Get Science Right campaigns, the latter of which successfully lobbied the government for $4 billion towards scientific research in the 2018 budget.
ARTS NETWORK OTTAWA
SERVICES: Marketing strategy, event branding, social media image design
SHIFTER Agency developed the marketing and brand strategies and completed the rebrand for the Artpreneur conference hosted by Arts Network Ottawa, the City of Ottawa, and Invest Ottawa. The new branding is vibrant yet professional. The new tagline, "Artists who mean business", reflects the desired outcome of the event―the building of a community. The strategy included an Instagram strategy with mock posts, proposed taglines, and captions. The Arts Network Ottawa staff used the strategy and branding to guide all visual elements of the conference.
NATIONAL GALLERY OF CANADA
SERVICES: Graphic design
SHIFTER Agency is an official graphic design supplier to the National Gallery of Canada. We recently completed a rushed project for the gallery, designing a 30+ slide corporate presentation with a two day turnaround in time for an important stakeholder meeting.
"Thank you once again for the work on the Rembrandt Zoom opening PPT - It was well received. I appreciate your speed and accuracy in getting it done." Denise Siele, Senior Communications Manager, National Gallery of Canada
INVEST OTTAWA
SERVICES: Marketing campaign, content creation
Invest Ottawa hired SHIFTER Agency to help market their Digital Main Street program supporting local small businesses. The campaign included running a series of sponsored posts on our media platform shiftermagazine.com and creating written content for Invest Ottawa's blog. SHIFTER Agency's affiliate link received the second highest engagement out of the 100+ partners in their MDS Ambassador program. Invest Ottawa then rehired for a three month project to write article series for their blog around Black History Month, Asian Heritage Month, and National Indigenous History Month.
KANATA NORTH BUSINESS ASSOCIATION
SERVICES: Video marketing campaign
SHIFTER Agency was hired by the Kanata North Business Association, Canada's largest tech park, to shoot and edit a video marketing campaign. The project, a partnership with Invest Ottawa and funded by the Government of Ontario, included our team shooting 10 content marketing videos in three weeks highlighting 10 different business in the tech park based on strict criteria from both Invest Ottawa and the Government of Ontario.
"I AM CRYING!! Kevin these are beyond what I expected and are truly representative of the warm, connected and diverse community we have in Kanata North. So proud and grateful - you and the team have done a phenomenal job!!" Jamie Putten, KNBA President
"I can’t wait until we can use these videos and help drive traffic to our small business who are so deserving of this kind of coverage! Thanks for the hard work against the tight deadline… I can’t wait to work with you more this year as we build out our full “People of the Park” series." Victoria McGlone, KNBA COO