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For the past five years, SHIFTER has been crafting stories and creating content in the music and events space. Now we're taking it to the next level through carefully crafted PR and marketing strategies for music and events, from the traditional, including PR, to playlists.

Let SHIFTER Agency help you get your music, artist or event in front of as many eyes and ears as possible!



SHIFTER serves artists record labels, festivals and event organizers, through a variety of digital and offline strategies, including:


  • Public relations

  • Marketing campaigns

  • Artist management

  • Album roll out

  • Social media strategy

  • Brand strategy (*Personal and corporate)

  • Media partnerships (*Events only)

  • Marketing collateral

  • Creative services (*Video, photo)




SERVICES: PR (press, radio, TV), advertorial (content marketing), artist outreach, campaign visuals, social media posts


SHIFTER Agency developed a multi-pronged PR and marketing strategy for Capital Essentials, a music platform for hip-hop and R&B artists in Canada's capital city, Ottawa. Capital Essentials was covered by local and national media, including Ottawa Showbox, City in 3, FYI Music News, and CBC, Canada's national broadcaster. We also reached traditional media in the form of segments on CBC Radio's All In A Day, one of Ottawa's longest standing and most listened to radio programs, and Daytime Ottawa on Rogers TV, Ottawa's second most watched daytime talk show. The social media strategy had a reach of 48K people and 8K impressions in the first few weeks through non-paid outreach. We also organized a sold out nightclub event to promote Capital Essentials.



SERVICES: Rebrand/brand strategy, marketing strategy, social media image design


SHIFTER Agency was invited to be one of the partners putting on the 2019 edition of the Artpreneur conference. SHIFTER developed the marketing and brand strategies and completed the rebrand for the conference. The new branding is vibrant yet professional. The new tagline, "Artists who mean business", reflects the desired outcome of the event―the building of a community. The new tagline clearly states who the event and community are for.

Visit to view the Artpreneur rebrand and website by SHIFTER Agency

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Toll Free: 866-343-5901

Tel: 613-319-2481

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SHIIFTER Agency, Inc.

Ottawa, Ontario, Canada

contact: | 

1-866-343-5901 | 613-319-24816

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