MUSIC + EVENTS
For the past five years, SHIFTER has been crafting stories and creating content in the music and events space. Now we're taking it to the next level through carefully crafted PR and marketing strategies for music and events, from the traditional, including PR, to playlists.
Let SHIFTER Agency help you get your music, artist or event in front of as many eyes and ears as possible!
HOW CAN SHIFTER HELP?
SHIFTER serves artists record labels, festivals and event organizers, through a variety of digital and offline strategies, including:
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Public relations
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Marketing campaigns
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Artist management
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Album roll out
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Social media strategy
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Brand strategy (*Personal and corporate)
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Media partnerships (*Events only)
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Marketing collateral
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Creative services (*Video, photo)
CASE STUDIES
CITY
SERVICES: PUBLIC RELATIONS
SHIFTER Agency has been hired to provide PR services to hip-hop artist City Fidelia. SHIFTER secured meetings with the mayor and his local city councillor for Fidelia. We also secured interviews and press coverage for Fidelia with the Ottawa Citizen and CBC
When Fidelia opened his new recording studio we helped to secure press coverage and have helped to schedule studio visits from stakeholders and decisionmakers.
FIDELIA
UNIVERSAL MUSIC CANADA
SERVICES: Artist/music promotion
Through our online content platform, SHIFTER magazine, Universal Music Canada has hired SHIFTER to promote new releases from its artists. Services include Instagram promotion and outreach to our email distribution list of DJ's, choreographers, and TV/radio hosts and producers.
SERVICES: Rebrand/brand strategy, marketing strategy, social media image design
SHIFTER Agency was invited to be one of the partners putting on the 2019 edition of the Artpreneur conference. SHIFTER developed the marketing and brand strategies and completed the rebrand for the conference. The new branding is vibrant yet professional. The new tagline, "Artists who mean business", reflects the desired outcome of the event―the building of a community. The new tagline clearly states who the event and community are for.
Visit artpreneurottawa.com to view the Artpreneur rebrand and website by SHIFTER Agency
SERVICES: Public relations, content marketing
SHIFTER Agency secured press placements in online magazines and newspapers. We also produced a green screen, TV magazine style video to announce the official lineup. We also secured radio interviews
SERVICES: Speaking/training
SHIFTER Agency founder, Kevin Bourne, was hired to speak to and train TARA (The Audio Recording Academy) students on personal branding and the local music scene.
SERVICES: Rebrand/brand strategy, marketing strategy, social media image design
SHIFTER Agency was invited to be one of the partners putting on the 2019 edition of the Artpreneur conference. SHIFTER developed the marketing and brand strategies and completed the rebrand for the conference. The new branding is vibrant yet professional. The new tagline, "Artists who mean business", reflects the desired outcome of the event―the building of a community. The new tagline clearly states who the event and community are for.
Visit artpreneurottawa.com to view the Artpreneur rebrand and website by SHIFTER Agency
SERVICES: Rebrand/brand strategy, marketing strategy, social media image design
SHIFTER Agency was invited to be one of the partners putting on the 2019 edition of the Artpreneur conference. SHIFTER developed the marketing and brand strategies and completed the rebrand for the conference. The new branding is vibrant yet professional. The new tagline, "Artists who mean business", reflects the desired outcome of the event―the building of a community. The new tagline clearly states who the event and community are for.
Visit artpreneurottawa.com to view the Artpreneur rebrand and website by SHIFTER Agency
Here's some of our work
The show goes on: Ottawa record industry vet still in love with music biz after 35 years (Ottawa Business Journal)
City Fidelia, Abe Abadi launch new Ottawa creative space, Real House of Ensemble (SHIFTER)
Press Release - Queenyy surprises fans with UK-inspired single "That Way" (press release)
Press Release - SHIFTER launched new platform in the wake of Ottawa urban music renaissance (press release)
Nandos Music Exchange expands to Canada, announces 2018 winners (SHIFTER)