DIVERSITY + INCLUSION
Companies and organizations are finding it hard to communicate and market their products and services in a new climate that is sensitive to the needs of Black, Indigenous and People of Colour. Companies don't know to engage with this increasingly important demographic.
That's where we come in. SHIFTER Agency can take you by the hand and help you with your next BIPOC outreach campaign. We're on your team!
HOW CAN WE HELP?
SHIFTER's diversity and inclusion services include:
Diversity audits (digital, marketing, branding, communications)
Social media strategy
Ethnic outreach strategy
Diversity policy review
Consulting and advice
ABOUT KEVIN BOURNE
Kevin Bourne is the CEO and co-founder SHIFTER Agency, a PR, content marketing and communications agency which works with leading businesses, brands and organizations, including the Canadian Association of University Teachers, CHUO 89.1FM, and New Balance Ottawa. Kevin specializes in helping clients communicate with culturally diverse audiences and navigate the sensitive issues of race and diversity. The communications strategist and former political staffer is also a noted freelance journalist and writer for the Ottawa Business Journal, Ottawa Citizen, and ByBlacks, specializing in diversity, inclusion and Black culture, and has appeared nationally on CBC News Network and locally on CTV, CBC Radio, 1310 News, and 580 CFRA.
Doubling as editor-in-chief and columnist at SHIFTER magazine, Kevin is a recognized voice on diversity and inclusion and was recently named to Ottawa Life Magazine's Best of Ottawa: Activists & Changemakers list for 2020.
What it's like to be a black entrepreneur in Ottawa (Ottawa Business Journal, June 2020)
How businesses can support the Black community – and build a stronger Ottawa (Ottawa Business Journal, June 2020)
Canada: "I'm not racist". Black people: "Yes, you are" (SHIFTER magazine, May 2020)
Dear Allies, it's time to rebuild the underground railroad (SHIFTER magazine, May 2020)
Three ways brands like H&M can better relate to people of colour (SHIFTER Agency, January 2018