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Man in Orange Suit


Companies and organizations are finding it hard to communicate and market their products and services in a new climate that is sensitive to the needs of Black, Indigenous and People of Colour. Companies don't know to engage with this increasingly important demographic.

That's where we come in. SHIFTER Agency can take you by the hand and help you with your next BIPOC outreach campaign. We're on your team!



SHIFTER's diversity and inclusion services include:

  • Diversity audits (digital, marketing, branding, communications)

  • Communications strategy

  • Social media strategy

  • Marketing strategy

  • Ethnic outreach strategy

  • Diversity campaigns

  • Diversity policy review

  • PR campaigns

  • Consulting and advice


Kevin Bourne is the CEO and co-founder SHIFTER Agency, a PR, content marketing and communications agency which works with leading businesses, brands and organizations, including the Canadian Association of University Teachers, CHUO 89.1FM, and New Balance Ottawa. Kevin specializes in helping clients communicate with culturally diverse audiences and navigate the sensitive issues of race and diversity. The communications strategist and former political staffer is also a noted freelance journalist and writer for the Ottawa Business Journal, Ottawa Citizen, and ByBlacks, specializing in diversity, inclusion and Black culture, and has appeared nationally on CBC News Network and locally on CTV, CBC Radio, 1310 News, and 580 CFRA.


Doubling as editor-in-chief and columnist at SHIFTER magazine, Kevin is a recognized voice on diversity and inclusion and was recently named to Ottawa Life Magazine's Best of Ottawa: Activists & Changemakers list for 2020.

Contact us to request a consultation

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Call Us

Toll Free: 866-343-5901

Tel: 613-319-2481

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