CONTENT MARKETING
CONTENT CREATION DOESN'T HAVE TO FEEL LIKE A FULL-TIME JOB!
Today, content creation is the new marketing. Today's consumers are discerning and know when they're being sold to. Overly produced corporate videos have given way to organic and authentic content that build an engaged audience, community or fanbase.
A lot of companies and organizations want to get into the content game, but don't know how. Content creation, especially for social media, can be daunting. It's especially difficult if you're looking to speak to marginalized group like people of colour. Simply put, there are a lot of landmines and hot button issues that makes content creation and social media even more difficult. For others, they've started, but their audience isn't growing or engaging with what they're putting out. As a result, a lot of companies and organizations are being left behind. They have a great product or cause, but don't know how to speak to them. If this sounds like you, the good news is we can help.
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Digital Main Street Video Series
SHIFTER Agency worked with the Kanata North Business Association and Invest Ottawa to create a digital video series highlighting the small businesses in the business park. Here are some of the highlights from the series.
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Invest Ottawa Diversity Blog Series
Speaking to diverse audiences can be a hard balancing act. Whether it's for a specific occasion or your day-to-day communications, SHIFTER Agency can help you develop content that communicates effectively with people of colour. For example, our team of writers worked with Invest Ottawa on its Black History Month, Asian Heritage Month and National Indigenous History Month blog series. Click on the thumbnails below to check out some of the articles.
Your pathway to better content.
1. Book a free consultation
Let's chat for 30 minutes to see what's been working for you and what hasn't. We'll make it quick!
2. Do a discovery session
Now that we have an idea of what's not working, let's sit down so we can ask you more in-depth questions about your vision, target audience and more!
3. Create a strategy
From the discovery session we'll draft a content marketing strategy for your company.
4. Execute
This is the fun part. Now we create and execute so that you begin to reach a more youthful and diverse audience.