BRANDS + RETAIL
At SHIFTER we love fashion! Our team has years of experience in the retail industry, from Hudson's Bay to Nordstrom.
With the evolution of the internet and social media, the way shoppers engage with brands and buy merchandise has evolved, but at the same time it's never been easier to communicate with your audience and get your story out.
Let SHIFTER tell your brand or store's unique story while helping to position you on the right side of the digital age. We can get your brand or store noticed!
HOW CAN SHIFTER HELP?
SHIFTER serves retailers and brands, through a variety of digital and offline strategies, including:
Social media strategy
NEW BALANCE OTTAWA
PROJECT: Content marketing (Video, photo, Instagram Stories/IGTV coverage, article on shiftermagazine.com)
To promote the opening of New Balance at Ottawa's CF Rideau Centre SHIFTER shot a TV show style video featuring hip-hop artist J Chinnasz that blurred the lines between editorial content and marketing. Titled "Sneaker shopping at New Balance Ottawa", the video was hosted on shiftermagazine.com alongside an article and photos. Instagram Stories and IGTV were also used to generate traffic for the project. The coverage was picked up by national retail news website Retail Insider.
Click here to see the complete project.
PROJECT: Sponsored post on shiftermagazine.com
Knix is an intimates and lingerie company that specialize in helping women feel comfortable in their own skin. SHIFTER ran a sponsored article on shiftermagazine.com titled "4 Reasons to feel good about being a woman in 2018". Reason number three was "body positivity" where we made reference to brands, like Knix, that are embracing body positivity. The article included a link back to the Knix website.
Click here to read the article.
Young entrepreneur's African-style juices finding a following in Canada's capital (Ottawa Business Journal)
Ottawa designer and entrepreneur Stacey Bafi-Yeboa to show at New York Fashion Week (Ottawa Business Journal)