Our Story

About SHIFTER Agency

SHIFTER Agency is home to a team of creators and storytellers that help talent, leaders, brands and organizations/businesses tell their stories in a clear way, using online and offline strategies. Our passion is to tell the stories that are often overlooked and to help position our clients in the marketplace.

Every great movement, company or social impact starts with a story. People don't remember what you tell them; they remember how you made them feel. You have a unique story that needs to be told. Whether it's through branding, public relations, social media or video, SHIFTER can help you to discover and communicate your unique story that will position you as authority in your field.

At SHIFTER we're not just doers; we're thinkers and strategists. Other agencies focus primarily on creative and aesthetics. With us you get the best of both worlds- great creative and aesthetics driven by results-oriented strategy.

Combined our team has over 60 years of experience with influencers and brands in arts and culture including festivals, theatre and concerts; the non-profit sector; business; and government. We also have experience running large scale marketing campaigns and events.

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Our specialties

At SHIFTER Agency we serve a variety of brands, talent and businesses in a variety of industries, but there are some things that we just do better than our competition.

Content marketing

As the publishers of the online magazine SHIFTER, we have years of experience in creating dynamic and compelling content. SHIFTER can help you, your brand or organization create highly engaging content that blurs the lines between content and marketing, and positions your brand in the marketplace.

See New Balance Ottawa

Influencer marketing

SHIFTER also specializes in campaigns that pair brands and businesses with influencers, including bloggers and musicians, that have engaged and captive audiences that reinforce your corporate brand and image.

See New Balance Ottawa

18-35 Demographic

Through publishing SHIFTER magazine we have also learned how to market to and communicate with the coveted 18-35 demographic. This is the demographic that spends the most time on their phones, consumes the most content, and sets trends. Using our content platform and expertise we can help you reach this highly influential demographic.

Diversity

At SHIFTER we also understand diversity and how to speak to diverse audiences. Companies from H&M to Gucci have struggled with this with the newspaper headlines to prove it.

As immigration increases and our cities become even more diverse, it will be especially important to be able to communicate to diverse audiences and unlock the income potential in diverse communities.

Our Team

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KEVIN BOURNE

CEO/Partner, Talent Management & Content

| 613.319.2481, x.102

KOLIAH BOURNE

Partner, Finance & Sponsorships

| 613.319.2481, x.101

Kevin Bourne is the CEO and head of the talent management and content divisions at SHIFTER. He is also a sought after radio commentator and writer on arts & culture and city-building and can be found on some of Canada's leading red carpets, from the Junos to the Canadian Screen Awards. When he's not keeping up with the Kardashians, he's serving on the board of directors for the Ottawa Music Industry Coalition (OMIC) or being published in or featured on leading media outlets including CBC Radio, Ottawa Citizen, Ottawa Business Journal, and our very own SHIFTER magazine where serves as editor and columnist. Born and raised in Toronto, Kevin currently resides in Ottawa with his wife Koliah and their three children.

Koliah Bourne is a partner and head of finance and sponsorships at SHIFTER. Prior to SHIFTER, she provided finance and administrative services in the television, live theatre and concert promotions industries and most recently worked as Assistant to the VP of Finance and Operations at the Canadian Media Producers Association (CMPA). She then set her sights on the music industry studying Artist Management at Michael Smith & Associates and in 2018 became a member of the board of directors at the Odyssey Theatre. Koliah is currently working towards her Bachelor of Commerce (Accounting) at the University of Ottawa. Born and raised in Toronto, Koliah Bourne now resides in Ottawa with her husband and business partner, Kevin, and their three children.