Our Story | SHIFTER Agency

About SHIFTER

From content marketing and PR to creative services, everything we do comes down to telling a story. Whether it's through public relations, content marketing, creative services or communications strategy, SHIFTER can help you to uncover and articulate your unique story that will position you as the "best of the best" in your industry. We know how to make companies, talent and brands buzz and get noticed, especially by the coveted 18-35 demographic.

We also have our finger on the pulse of popular and urban culture. Through our content platform, SHIFTER magazine, we have been on major red carpets from the Juno Awards and the Canadian Screen Awards to the Canadian Arts & Fashion Awards, and have interviewed leading celebrities from Kevin Hart and Fast and the Furious star Tyrese Gibson to the cast of the hit show Kim's Convenience. If you're looking for maximum exposure and cultural impact, look no further.

Our specialties

At SHIFTER Agency we serve a variety of brands, talent and businesses in a variety of industries, but there are some things that we just do better than our competition.

Content marketing

As the publishers of the online magazine SHIFTER, we have years of experience in creating dynamic and compelling content. SHIFTER can help you, your brand or organization create highly engaging content that blurs the lines between content and marketing, and positions your brand in the marketplace.

See New Balance Ottawa

Influencer marketing

SHIFTER also specializes in campaigns that pair brands and businesses with influencers, including bloggers and musicians, that have engaged and captive audiences that reinforce your corporate brand and image.

See New Balance Ottawa

18-35 Demographic

Through publishing SHIFTER magazine we have also learned how to market to and communicate with the coveted 18-35 demographic. This is the demographic that spends the most time on their phones, consumes the most content, and sets trends. Using our content platform and expertise we can help you reach this highly influential demographic.

See SHIFTER magazine

Diversity + Inclusion

At SHIFTER we also understand diversity and how to speak to diverse audiences. Companies from H&M to Gucci have struggled with this with the newspaper headlines to prove it.

As immigration increases and our cities become even more diverse, it will be especially important to be able to communicate to diverse audiences and unlock the income potential in diverse communities.

See Diversity + Inclusion