About SHIFTER Agency
Every great movement, company or social impact starts with a story. People don't remember what you tell them; they remember how you made them feel. You have a unique story that needs to be told. Whether it's through branding, public relations, social media or video, SHIFTER can help you to discover and communicate your unique story that will position you as authority in your field.
At SHIFTER we're not just doers; we're thinkers and strategists. Other agencies focus primarily on creative and aesthetics. With us you get the best of both worlds- great creative and aesthetics driven by results-oriented strategy.
Combined our team has over 60 years of experience with talent, companies and brands in arts and culture including festivals, theatre and concerts; the non-profit sector; business; and government. We also have experience running large scale marketing campaigns and events.
Through our content platform, SHIFTER magazine, we have been on major red carpets from the Juno Awards and the Canadian Screen Awards to the Canadian Arts & Fashion Awards, and have interviewed leading celebrities from the cast of the hit show Kim's Convenience to Fast and the Furious star Tyrese Gibson. If you're looking for maximum exposure and cultural impact, look no further.
Contact us today to find out how SHIFTER can help you discover and communicate your unique story.
Our specialties
At SHIFTER Agency we serve a variety of brands, talent and businesses in a variety of industries, but there are some things that we just do better than our competition.
Diversity + Inclusion
At SHIFTER we also understand diversity and how to speak to diverse audiences. Companies from H&M to Gucci have struggled with this with the newspaper headlines to prove it.
As immigration increases and our cities become even more diverse, it will be especially important to be able to communicate to diverse audiences and unlock the income potential in diverse communities.
Content marketing
As the publishers of the online magazine SHIFTER, we have years of experience in creating dynamic and compelling content. SHIFTER can help you, your brand or organization create highly engaging content that blurs the lines between content and marketing, and positions your brand in the marketplace.
Influencer marketing
SHIFTER also specializes in campaigns that pair brands and businesses with influencers, including bloggers and musicians, that have engaged and captive audiences that reinforce your corporate brand and image.
18-35 Demographic
Through publishing SHIFTER magazine we have also learned how to market to and communicate with the coveted 18-35 demographic. This is the demographic that spends the most time on their phones, consumes the most content, and sets trends. Using our content platform and expertise we can help you reach this highly influential demographic.
See SHIFTER magazine
Our Team
KEVIN BOURNE
CEO/Partner, Talent Management & Content
| 613.319.2481, x.102
KOLIAH BOURNE
Partner, Finance & Sponsorships
| 613.319.2481, x.101
Kevin Bourne is the CEO and head of the talent management and content divisions at SHIFTER. He is also a sought after radio commentator and writer on arts & culture and city-building and can be found on some of Canada's leading red carpets, from the Junos to the Canadian Screen Awards. When he's not keeping up with the Kardashians, he's serving on the board of directors for the Ottawa Music Industry Coalition (OMIC) or being published in or featured on leading media outlets including CTV, CBC Radio, Ottawa Citizen, Ottawa Business Journal, and our very own SHIFTER magazine where serves as editor and columnist. Born and raised in Toronto, Kevin currently resides in Ottawa with his wife Koliah and their three children.
Koliah Bourne is a partner and head of finance and sponsorships at SHIFTER. Prior to SHIFTER, she provided finance and administrative services in the television, live theatre and concert promotions industries and most recently worked as Assistant to the VP of Finance and Operations at the Canadian Media Producers Association (CMPA). She then set her sights on the music industry studying Artist Management at Michael Smith & Associates and in 2018 became a member of the board of directors at the Odyssey Theatre. Koliah is currently working towards her Bachelor of Commerce (Accounting) at the University of Ottawa. Born and raised in Toronto, Koliah Bourne now resides in Ottawa with her husband and business partner, Kevin, and their three children.
Here are some samples of our work
Marketing collateral
Press + Content Marketing
Vancouver native Ben Hoskyn to premiere 8 Minutes Ahead at Whistler (press release)
Ben Hoskyn to premiere 8 Minutes Ahead at Whistler Film Festival (SHIFTER Magazine)
3 Ways brands like H&M can better relate to people of colour (SHIFTER Magazine)
Ottawa designer and entrepreneur Stacey Bafi-Yeboa to show at New York Fashion Week (Ottawa Business Journal)
SHIFTER launched new platform in the wake of Ottawa urban music renaissance (press release)
Ottawa has a new music strategy, but is it enough? (SHIFTER Magazine)
Nandos Music Exchange expands to Canada, announces 2018 winners (SHIFTER Magazine)
Need more details? Contact us
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