Our Story | SHIFTER Agency

About SHIFTER Agency

From PR and communications to content marketing and original content, everything we do comes down to telling a story. Every great movement, company or social impact starts with a story. People don't remember what you tell them; they remember how you made them feel. You have a unique story that needs to be told. Whether it's through branding, public relations, social media or video, SHIFTER can help you to discover and communicate your unique story that will position you as authority in your field.

At SHIFTER we're not just doers; we're thinkers and strategists. Other agencies focus primarily on creative and aesthetics. With us you get the best of both worlds- great creative and aesthetics driven by results-oriented strategy.

Combined our team has over 60 years of experience with talent, companies and brands in arts and culture including festivals, theatre and concerts; the non-profit sector; business; and government. We also have experience running large scale marketing campaigns and events.

Through our content platform, SHIFTER magazine, we have been on major red carpets from the Juno Awards and the Canadian Screen Awards to the Canadian Arts & Fashion Awards, and have interviewed leading celebrities from the cast of the hit show Kim's Convenience to Fast and the Furious star Tyrese Gibson. If you're looking for maximum exposure and cultural impact, look no further.

Our specialties

At SHIFTER Agency we serve a variety of brands, talent and businesses in a variety of industries, but there are some things that we just do better than our competition.

Content marketing

As the publishers of the online magazine SHIFTER, we have years of experience in creating dynamic and compelling content. SHIFTER can help you, your brand or organization create highly engaging content that blurs the lines between content and marketing, and positions your brand in the marketplace.

See New Balance Ottawa

Influencer marketing

SHIFTER also specializes in campaigns that pair brands and businesses with influencers, including bloggers and musicians, that have engaged and captive audiences that reinforce your corporate brand and image.

See New Balance Ottawa

18-35 Demographic

Through publishing SHIFTER magazine we have also learned how to market to and communicate with the coveted 18-35 demographic. This is the demographic that spends the most time on their phones, consumes the most content, and sets trends. Using our content platform and expertise we can help you reach this highly influential demographic.

See SHIFTER magazine

Diversity + Inclusion

At SHIFTER we also understand diversity and how to speak to diverse audiences. Companies from H&M to Gucci have struggled with this with the newspaper headlines to prove it.

As immigration increases and our cities become even more diverse, it will be especially important to be able to communicate to diverse audiences and unlock the income potential in diverse communities.

See Diversity + Inclusion

Our Team

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KEVIN BOURNE

CEO/Partner

| 613.319.2481, x.102

KOLIAH BOURNE

Partner, Finance & Sponsorships

| 613.319.2481, x.101

Toronto-native Kevin Bourne, is an Ottawa-based media/entertainment entrepreneur, freelance journalist, and media personality. He is also the editor-in-chief our namesake SHIFTER magazine and is currently co-host of The Morning Shift, Ottawa's daily hip-hop morning radio show.

As the co-founder and CEO of PR and content marketing firm SHIFTER Agency Inc., KB has worked with leading talent, brands and organizations, including City Fidelia, Ottawa Senators DJ, DJ Prosper, and New Balance Ottawa.

He is currently a board member at the Ottawa Music Industry Coalition and was recently named to Ottawa Life Magazine's Best of Ottawa: Activists & Changemakers list and the TEDx Kanata Leadership Committee.

Koliah Bourne is a partner and head of finance and sponsorships at SHIFTER. Prior to SHIFTER, she provided finance and administrative services in the television, live theatre and concert promotions industries and most recently worked as Assistant to the VP of Finance and Operations at the Canadian Media Producers Association (CMPA). She then set her sights on the music industry studying Artist Management at Michael Smith & Associates and in 2018 became a member of the board of directors at the Odyssey Theatre.

Koliah is currently working towards her Bachelor of Commerce (Accounting) at the University of Ottawa. Born and raised in Toronto, Koliah Bourne now resides in Ottawa with her husband and business partner, Kevin, and their three children.